Episode Summary:In today's episode we meet Giovanni de Niederhäusern, a Senior Vice President of Pininfarina's Architecture unit. Giovanni shares with us his journey from managing various projects in the fields of design and architecture to becoming one of the driving forces behind Italy's legendary design and engineering company. Giovanni decodes Pininfarina's visionary architecture equation that is beauty + technology = impact, speaks about architecture at the forefront of environmental sustainability, and reveals the firm's fundamental protocol for social impact consisting of three pillars - 'additional', 'intentional' and 'measurable'. Listen to our episode co-hosted with the designer, engineer and a creative director of Milan's Md'A Design Agency - Kiana Talebpour.The Speaker: Starting from his days in academia, with an engineering and architecture degree in 2008, and in prominent professional experiences before and after (MIT Senseable City Lab as Research Affilate, 2009; and Carlo Ratti Associati, initially as designer and PM and then as CEO in 2017), Giovanni’s views on melding innovation with design and architecture have been the leitmotiv which also has brought into Pininfarina, after being appointed Senior Vice President of Architecture in 2019.His research work and proximity to Academic Institutions, as lecturer and speaker, allows him to drive his team to be at the forefront of architectural innovation.With a business approach honed by his international project management experience and an MBA in 2014, Giovanni is at the helm of the Architecture division to expand the company’s range of activities in design and architecture, reinterpreting the company’s philosophy and proposing a new perspective that equates impact with the combination of beauty and technology.Hosts: Farah Piriye (ZG19) & Kiana Talebpour (Md'A Design Agency)Sign up for ZEITGEIST19's newsletter at https://www.zeitgeist19.comFor sponsorship enquiries, comments, ideas and collaborations, email us at [email protected] Follow us on Instagram and Twitter