You’ve created something incredible, and once it hits the market, it’s guaranteed to change the world. But you’re a rookie CEO and don’t have any experience getting a product off the ground. So how do you get started, and how do you scale? In this episode of Zero to IPO, Imagine it Forward author...

You’ve built a product that everyone needs. The only problem? They just don’t know it yet. How do you convince potential clients to give you a try? On this episode of Zero to IPO, Floodgate co-founder Ann Miura-Ko and tEQuitable CEO and founder Lisa Gelobter discuss the importance of category...