Most of us have a complicated relationship with social media, but it can be a powerful business tool if we learn how to harness it effectively. Today host Rachel talks social media marketing with returning guest Dana Diament, a yoga teacher and graphic designer with years of experience in branding. Dana creates clarity around social media communication by prompting us all to ask ourselves exactly who are we talking to, and what key themes we aim to convey. Whether your challenge is to identify your student niche or shift to a new one, or find an easier way to determine what to post and when, Dana has simple, practical advice for you. Listen in to learn how to build an effective online community, whether you are a new yoga teacher or a veteran still searching for your groove. Show Notes: The insatiable pressure to post [3:05] Niche: who are you talking to? [4:01] How a need-driven niche helps [7:40] Why you need a niche (hint: you aren’t actually for everyone) [14:33] Advice for new yoga teachers: finding a niche or changing niche [17:23] When in doubt, ask your students [28:04] Content pillars: a framework for social media content [35:33] Practical examples of content pillars [39:05] How content pillars facilitate a marketing schedule [46:40] Tips for getting started [58:54] Links Mentioned: Watch this episode on YouTube Marketing for Yoga Teachers Online Course Yoga Medicine Podcast Episode 82: Building a Healthy Relationship with Social Media Previous episodes with Dana Diament: Episode 45: Conscious Parenting Episode 56: Controversial Yoga Cues Unpacked Episode 65: Spiritual Imposter Syndrome Connect with Dana Diament:           Facebook | Instagram | Yoga Medicine Online | Raia Collective You can learn more about this episode, and see the full show notes at YogaMedicine.com/podcast-88. And you can find out more about insider tips, online classes or information on our teacher trainings at YogaMedicine.com. To support our work, please leave us a 5 star review with your feedback on iTunes/Apple Podcasts.