👉 Click here to get 90% off this season's Expert Masterclasses Becoming Somebody's Favorite - Jay Acunzo Scaling with Guest Posting - Alina Benny Onboarding and Email Segmentation — Val Geisler Imperfect Marketing — Jonathan Ronzio Messaging and Positioning — Peep Laja Write Epic Sh*t — Corbett Barr Community — Jay Clouse Loyalty — Chase Dimond Technical SEO — Areej Abuali Grow Your Marketing Career — Bridget Poetker Marketing Automation (Made Easy) — Pete McPherson Content that Converts —...

👉 Click here to get 90% off this season's Expert Masterclasses Becoming Somebody's Favorite - Jay Acunzo Scaling with Guest Posting - Alina Benny Onboarding and Email Segmentation — Val Geisler Imperfect Marketing — Jonathan Ronzio Messaging and Positioning — Peep Laja Write Epic Sh*t — Corbett Barr Community — Jay Clouse Loyalty — Chase Dimond Technical SEO — Areej Abuali Grow Your Marketing Career — Bridget Poetker Marketing Automation (Made Easy) — Pete McPherson Content that Converts —...

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You can't become somebody's favorite if you destroy yourself in the process. Today, we're going to explore this wild f*****g journey from working harder, to working smarter, to working brighter. Let's discover, together, how to win at SEO with content remixes with my friend Brittany Berger. Oh, and I also make her tell me about this amazing thing she learned about content from studying the Industrial revolution. SO shit gets weird. Now if you want to hear the rest of my conversation with...

I get a lot of compliments on my newsletter. People have even suggested that I call it copywriting for the rest of us. Which is funny to me, because I'm still not half as good as today's guest. And yet, as you may have guessed from the episode title, we aren't even talking about copy today. Why? Because even though she's 10X better than me at copy and has helped me write $20k sales pages... that's not even what she does best. Today, we're going to discover how to win at SEO by exploring...

💰 This year, I'll make more $ than I ever have before (by a lot). Recently, a friend told me "any company would be lucky to have you." But did you know I've been REJECTED 10+ times by companies (you’ve definitely heard of)? Here's the rejection letters. Join SEO for the Rest of Us.

This week on the show we have our first-ever return guest to the podcast and we're talking about winning art SEO by becoming somebody's go-to resource on a topic. The kind of resource where people Google something but add your brand name to the end of it to see if you wrote anything about it. THAT kind of favorite, authoritative resource. Learn how to build a website that gets bookedmarked with my friend Matt Giovanisci. If you want more from Matt, check out moneylab.co. He gave us a...

Have you ever gone back to visit the neighborhood you grew up in? It was different, wasn’t it? Even if it hadn’t changed in all those years, it still wasn’t *quite* how you remembered it. That’s… kinda what we’re going to explore in this week’s show. In case you’re new here, hey I’m Brendan, I love love love finding people who can teach us something new about SEO. Last week’s episode was with Gabby Miele, talking about building links without being a spammer. We explored new ways to think...

Our guest this week is brilliant. Generous. Somebody you want to know and follow. If there is one person that knows how to win at SEO, make friends, and build links, it’s her. Please welcome my friend, Gabby Miele. --- One thing I didn’t mention in our chat was that Gabby is a product and growth marketer at Pitchbox, outreach software for link building. I love Pitchbox and use it myself to help track things, test email subject lines, etc. It’s like a… CRM for email outreach. Gabby walked...

We talked previously in episode 66 with Val Geisler about winning at SEO by better onboarding people to your product, primarily through email.  And, in our last episode, we talked with Jay Clouse about community and again the overlap was with email. If SEO is the best way to build traffic, EMAIL is the flywheel that helps you grow that engine with deeper relationships. EMAIL is what builds LOYALTY. So I reached out to a new friend to talk more about email and how to become somebody’s...

Something has been… missing… for a lot of us over the past year. 2020, and now into 2021. A group of people who support one another. It’s not on Facebook, or instagram, or even Twitter (as much as we’d like to pretend it is, or could be). Those are.. Audience. A conversation, maybe, but more likely a place where you What we’ve been missing, many of us, in this pandemic is something else. Before we get into what that is, I want to point out a big trend recently: Zapier acquired Makerpad...

Can I give you an invitation? Join this week's guest, Corbett Barr, and myself inside the SEO for the Rest of Us community, for a brief masterclass on how to tactically implement the very thing we’ve talked about all episode: Winning at SEO by becoming somebody’s favorite blogger. Corbett walked us through his framework for doing that, including: How so many people are successful because they’re prolific and he just DELETED most of his stuff. How can he grow from there? Building...

We believe that the only way to win at SEO, long-term, is to become somebody's favorite. Peep's personal journey and how that impacts his thoughts on messaging and positioning How to decide what to say no to How to *not* be a commodity / differentiation He’s the founder of Conversion XL, CXL Institute, Speero - a CRO agency, and Wynter a B2B messaging tool. Let’s go on a journey together of how to win at SEO by being DIFFERENT with our guest Peep Laja.

Onboarding. Not that exciting. Right? Wrong. Think about the last party you went to. (Remember parties?) How'd the host greet you at the door? Did they show you around? Introduce you to other people? SEO isn’t just about getting clicks from Google. You need clicks that drive your business and also contribute to a customer lifecycle, not just a funnel. We need those cold visitors to convert, to subscribe to our ideas and worldview, and then want to become evangelists. BUT, you can also...

🎙 This week on the show, I featured over a dozen listener questions covering: How to write for emerging topics What SEO plugins actually do How to get more conversions from your content 3 must-read books Growing a YouTube channel Getting your first SEO clients Audience research Creating community around your product Sound interesting? Listen to the episode via any of the links below:

In this week's show, we are exploring how to become somebody's favorite site to write for. We chat with Alina Benny, who grew SalesHacker 400% and helped get it acquired. Wouldn't you love to grow your site 400% in 2021 with content written by experts in your industry? Me, too. 😉

'SEO Copywriting" is a term that gets thrown around quite a bit.   Is it SEO? Is it copywriting?   Can the two ever coexist? Joel Klettke and I discuss this in today's conversation. Quick Links: 00:00 Introduction 01:40 What is SEO copywriting? 05:22 Beginner copywriting and SEO mistakes 08:00 Why CTR is the most important metric in Page 1 SEO rankings 10:15 SEO vs. Content Marketing 11:00 SEO research and Copywriting research ---- What SEO copywriting means really depends on...