COVID-19 has shifted the approach to fundraising in 2020. For nonprofits connected directly to the impact of COVID-19, their cause has never been more critical. For nonprofits not directly connected to COVID-19, there may be a sense of being disconnected as the population shifts its focus. Mo Waja and Maeve Strathy talk donor relationships in the new world of COVID-19, the impact the pandemic is having on the fundraising sector, and where charities should go from here, all in 15 minutes (or less).