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Blair Enns and Leah Power
20%
The Marketing Procurement Podcast
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"
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Ratings & Reviews
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5.0 stars from 16 ratings
“I listen for insight parallels between RFP in manufacturing to creative agencies. Creativity is undervalued broadly.”
playFAKE via Apple Podcasts ·
United States of America ·
09/25/23
“I only listen for the value pricing bits (since my work has nothing to do with marketing procurement), but even so this is a worthy podcast to subscribe to.
The Rory Sutherland episode alone was more insightful than most other entire podcast series’ that discuss selling value to clients.”
Arp32 via Apple Podcasts ·
United States of America ·
05/19/23
Recent Episodes
That's a wrap! We'll be back in Q2 of 2024 with a new season.
If you have suggestions on a specific topic that you think we should explore or recomendations on guests, let us know:
Blair's Linkedin Leah's Linkedin Catch up on our first season at 20percent.com or via your prefered podcast...
Published 11/29/23
Published 11/29/23
The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why...
Published 11/15/23
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