Constrained by Artificial Boundaries
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Description
Blair’s latest obsession is bounded rationality, in which he sees too many creative firms failing to make “rational” decisions because they choose to bind their businesses with outdated and overly-constraining ideals like the 80/20 principle.
Links “The Great Convergence is Upon Us” by Blair Enns for Win Without Pitching
Award-winning “Unapologetically Human” ad campaign by Kruger and BHLA
Productize: The Ultimate Guide to Turning Professional Services to Scalable Products by Eisha Tierney Armstrong
More Episodes
Whether you call yourself an advisor or consultant (or not), David has seven core ethical principles that should govern advisory work.
LINKS
"Advising Clients Ethically" article on Punctuation.com
Published 04/24/24
Published 04/24/24
The fact that sales people tend to talk too much is nothing new, but Blair has observed in recent client work just how profound of an effect this pervasive problem has on sales outcomes.
Links “How and When to Talk About Your Firm”
“Replacing Presentations With Conversations”
Published 04/10/24
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