207 (Sell) Building Your Own Technical Depth in Sales Demos (Mike Tran, Grammarly)
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Description
FOUR ACTIONABLE TAKEAWAYS
If you don’t have enough pain, ask for some documentation prior to the demo.
The SE should reaffirm and ADD 15 minutes of discovery on the front end of the call.
Link the demo portions specifically back to WHO SAID they had the problem.
Give your champion an email sequence to share with people during the PoC.
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Senior Manager, Sales Engineering @ Grammarly
Senior Sales Engineer, Value Realization Lead @ Grammarly
Sales Engineer @ Grammarly
Solutions Consulting & Customer Insights @ Onera, Inc.
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