According to John Lee, Microsoft Advertising’s Learning Strategist, a “fast and furious pace is great for business.” However, a fast and furious pace inevitably means many updates that marketers need to stay on top of. That's why on this week's podcast episode, host Joe Kerschbaum and guest John Lee do a deep dive on all the latest and greatest news from Microsoft Advertising - from their recent rebrand through changes in ads and audience targeting and more! Check out the episode to hear more...

To quote our host, "good marketers are always looking for ways to expand their campaigns and reach their audiences." To that end, podcast host Joe Kerschbaum chatted with Quora Evangelist, JD Prater, about why marketing professionals should be boosting their investment on the platform! Check out the episode to hear them cover: How Quora operates as a knowledge-sharing search and social platform A desktop/mobile inventory breakdown and audience stats What advertising products and audience...

June is Pride Month for the LGBTQ+ community, but 3Q's push for inclusivity and support go beyond the flip of a calendar page. In this podcast, moderator Hillary Read chats with 3Q teammates: Meredith Ausenbaugh, Sr. Account Manager; Cameron McCourt, Sr. Account Manager; Corey Atkins, Digital Marketing Specialist; and Carolanne Sinacore, Sr. Account Manager. Together, the group dives into essential topics for the LGBTQ+ community in the workplace, including: Corporate responsibility regarding...

In this week’s 3Q Digital Download host Joe Kershbaum is joined by Wijnand Meijer, Co-Founder and CEO at TrueClicks to discuss how to navigate the always-advancing MarTech landscape. This episode outlines how to identify the platform that works best for you to make management easier, increase productivity, improve efficiency, enhance analysis and drive better results. Topics include: How the Martech landscape has changed in the past 5-6 years What questions to ask to find the best platform...

Thinking about advertising on Linkedin? Not sure if it’s the right platform for you? On this week’s 3Q Digital Download podcast, host Joe Kerschbaum is joined by two leading Linkedin advertising experts: Mary Ellen Cheeseman, Agency Lead at Linkedin, and Carlton Sanders, Director of Social B2B Strategy at 3Q Digital. You’ll learn everything you need to know to be confident before getting started. Topics Include: How and why Linkedin fits into a marketers media plan Why lead quality is such a...

This week on the 3Q Digital Download, we take a look into the not so distant future to discover the power of chatbots. Host Joe Kershbaum is joined by Virginia Nussey, Director of Content Marketing for MobileMonkey, a leading Messaging Marketing Platform started by Larry Kim, the Founder of Wordstream. We introduce this exciting new Facebook Messenger functionality that’s seeing open rates 3-4x higher than traditional email. With 1.3 billion Facebook users, and less than 1% of companies...

Today on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Associate Director of Native Advertising Dave Hennessy to discuss the basics of how to get started with, you guessed it, native advertising. This powerful advertising channel creates a non-disruptive user experience while overcoming banner blindness. Listen in to learn: What native advertising is How to layer in native to fit your the buyer’s journey and KPIs High level best practices Types of of content & ad units...

Fostering a culture of inclusion in the workplace is critical to employee moral. This week on the podcast, we tackle important considerations for creating a work environment that meets the needs of the unique employees that allow your company to thrive. Surprise host & 3Q VP of Marketing Hillary Read is joined by an exciting group of guests, including: Frances Donegan-Ryan: Ads Global Communications Manager at Bing & Co-Founder of Janes of Digital Meredith Ausenbaugh: Senior Account...

Oversimplifying the customer journey can have serious impacts on your ability to provide buyers with the information they need to make an informed purchase. Today on the 3Q Digital Download podcast, host Joe Kerschbaum dives into navigating a customer journey as complex as the human experience. Joe is joined by Amanda Farley, Partner at SS Digital and Co-Founder of a tattoo and art studio, who recently led a session at SMX West called, “People Do Not Live in a Silo and Neither Should Your...

Everyone knows having the right call-to-action is pivotal to the success of PPC campaigns, but what advertisers may not realize is that CTA strategy is quickly evolving. This week on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Lisa Raehsler, Owner of Big Click Co, speaker, and columnist, to discuss her recent article, “5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know”. They’ll walk through what today’s updated landscape looks like and cover: Why having the...

We're just a few short weeks away from the release of ITP (Intelligent Tracking Prevention) 2.0, an iOS update that promises to wreak havoc on the tracking of Safari users across iPhone, iPad, and Mac devices. In this must-listen to podcast, host Joe Kerschbaum is joined by Feliks Malts, 3Q VP of Decision Sciences, and Jack Pace, 3Q Sr. Manager of Data Technology to discuss how marketers can put fixes in place to reduce the impact of ITP 2.0 on their high value campaigns. We'll cover...

We're excited to bring you another episode of 3Q's Digital Download Podcast! This week, host Joe Kerschbaum sits down with Carrie Albright, distinguished speaker and Associate Director of Services at Hanapin Marketing, to walk through how you can fully utilize your email list to more effectively segment and target qualified audiences. We'll cover: How to grow your email list by asking for information at the optimal moment What channels are best suited for remarketing strategy & the...

Today, on episode 30 of the 3Q Digital Download, host Joe Kerschbaum in joined by the 3Q Decision Sciences Team to discuss the very hot and yet very underutilized practice of multi-touch attribution (MTA).  Listen in to understand the basics, including: Key questions MTA can answer for your organization Top benefits of investing in MTA How to know if your company is a good fit What you need to be successful And more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or...

This week, host Joe Kerschbaum is joined by JD Prater, Director of Growth Marketing at Ad Stage and the host of the podcast the PPC Show. JD provides an in-depth overview of why full-funnel measurement is mission critical to marketing, and provides a step-by-step approach to achieving it. You'll find out: How to tie touch points back to campaigns and revenue back to specific marketing efforts The mission critical steps for full pipeline measurement Tips to to determine accurate ROI by...

Today, in this jam-packed episode, our host Joe Kerschbaum is joined by Elizabeth Marsten, a star on the digital speaking circuit, as well as Senior Director of eCommerce Growth at Commerce Hub to share everything you need to know to build out your digital marketplace strategy. You'll learn: Why you should care about marketplaces Marketplaces you should consider outside of Amazon Promotions you should be running Factors that impact ranking on major platforms like Amazon and...

Today, on episode 27 of the 3Q Digital Download, host Joe Kerschbaum is joined by Evergage CEO Karl Wirth to talk about real-time personalization. You'll learn the following: Why you should make personalization a cornerstone of your strategy. What goes into a one-to-one personalization. What you should know about your customers prior to engaging them. How machine learning helps you scale personalization. Existing roadblocks vs. perceived roadblocks when getting started. And so much...

Spring has sprung and so has episode 26 of the 3Q Digital Download podcast! In this episode, host Joe Kerschbaum talks with Matt Van Wagner, President of Find Me Faster, about how to discover reliable competitive insights. Listen to the newest episode to hear their takes on: Understanding what is important to your competitors Creating a process for competitive intelligence gathering A tool by tool breakdown for competitive prediction Predicting what competitors will do next And...

Today, on episode 25 of the 3Q Digital Download, host Joe Kerschbaum chats with 3Q Growth Engineer Caitlin Halpert about how to optimize your ad testing. Why is proper ad testing so difficult to pull off? How can you test ad serving settings? If you’re making a “data-based” decision… do you really have the data to back that up? What do you do when you get results that are not definitive? And more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you...

Episode 24 of the 3Q Digital Download podcast has arrived! In this episode, host Joe Kerschbaum chats with Aaron Bart, Vice President of Creative Services at 3Q Digital, about performance creative and creative tests. Listen to the newest episode to hear their takes on: What we mean by “performance creative” Building empathy into creative designs Coming up with testing objectives and using data to close the loop The future of video in creative And more!   Subscribe to the 3Q Digital...

Episode 23 of the 3Q Digital Download podcast is here! In this episode, host Joe Kerschbaum chats with Purna Virji, Senior Manager of Global Engagement at Microsoft, about audience segmentation strategies on Bing. Listen to the newest episode to hear their takes on: Making sure your ads aren’t just noise or annoyances How to find an prioritize potential audience segments How do you make sure you’re not over-segmenting? What Bing features you’re not using, but you should be And...

The 3Q Digital Download podcast is back from an extended vacation! In this episode, host Joe Kerschbaum chats with Aaron Austin, Mobile App Sales & Strategy Expert at Google, about Google’s Universal App Campaigns (UACs). Listen to the newest episode to hear their takes on: What Universal App Campaigns are, and why you should be using them now for your mobile apps How machine learning and marketing expertise work together in UACs UAC ad formats and bidding options And more...

The 3Q Digital Download podcast is back! Host Joe Kerschbaum chats with 3Q’s Director of CRO, Jeremy Epperson, on (you guessed it!) Conversion Rate Optimization. For a reference, here are Jeremy’s top takeaways and action items for people who currently don’t have a CRO solution in place: Find a testing platform (3Q uses Optimizely). This helps you gain autonomy over your testing. Dig into KPIs and research so you can identify pain points. This helps focus your efforts in the right...

On this week’s episode of the 3Q Digital download: Joe Kerschbaum meets with the General Manager of 3Q Accelerate Sana Ansari. Sana’s team has pioneered the 3Q Accelerate Growth Engine, a process that starts with first party data and marries Facebook and SEM campaigns. Very actionable, very useful strategy awaits you, listener! The post Pairing SEM and Social appeared first on 3Q Digital.

This week’s episode features Jason Puckett and host Joseph Kerschbaum chatting about how to optimize for Mobile SEM. Below are Jason’s key takeaways. Have mobile-specific content. Speak to your mobile conversion process/website in your ad copy (if you have one). Use the magic words: From Your Phone Spend less time on the how and what; sprinkle in some of the why. Thanks for listening!