Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels Why not reach them with social posts where you know they spend a significant amount of time? For example, eye-catching posts with appealing visuals like these posts from Sephora are a great way to market products on Instagram.

Content for your coffee shop is crucial. That's where interactive content and digital marketing for your coffee shop comes to play. Formats such as quizzes, assessments, surveys, and polls are excellent ways to entertain and engage your followers. Even as a coffee shop, you can think of creative ideas to leverage interactive content in your Social Media Strategy.

Fashion brands have always been aggressive when it comes to their marketing strategies. And if you want to make a business in fashion, you need a killer social media marketing strategy. One of the most attractive businesses is in some of the most competitive niches. Even though the technology is rising and is forcing brands to keep their positions higher on top, there are solutions to improve social media marketing for fashion brands. Social Media -...

From using social media for higher education marketing to crisis communications, there are several reasons why post-secondary institutions should be active online. These are the key advantages of social media in higher education.

The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing. If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online. Social Media -...

Moment Marketing is a win-win if you post it in the right tone and the right moment! Take advantage of it, and this will be helpful in your journey. Make sure you learn it so that you deliver the best for your brand or your company. Social Media - https://www.facebook.com/nrdimapilis Email - [email protected] Podmetrics - https://app.podmetrics.co (Referral Code - 5MINUTESSOCIALMEDIATIPSWITHNEIL) Default Cafe Pub - https://bit.ly/2ZH7mhb (Referral Code - DEFAULTSMMP) Lazada Surprise...

Facebook Groups can be a GREAT way to extend the reach of your customer base, get new customers and build relationships for business. My favorite reason to be on Facebook Groups is the ability for relationships to thrive. The time and energy it takes for a Facebook Group to be done well isn’t easy, make no mistake about that. You must show up, be consistent and put forth effort to grow and build the relationships. But in the long run, Facebook Groups can do great things to expand you...

How often do you open the Instagram app? If you’re a frequent scroller, your feed will look more chronological, since Instagram tries to show you the best posts since your last visit. If you check the Instagram app less often, your feed will be sorted into what Instagram thinks you’ll like, instead of chronologically. The more relevant to your liking base on your usage and actions will be the once to reflect when you open it.

In this episode, I’ll be sharing how the Instagram algorithm works for feed posts, stories, the Explore page, IGTV videos, and Reels. Plus, discover our top tips to hack the Instagram algorithm, so you can get more engagement for your business or brand: If you’ve spent any time on Instagram, you’ll know that the algorithm can behave in mysterious ways. But once you understand how the elusive algorithm actually works, you can tailor your content strategy to work alongside it.

Get Creative With Your Instagram Content Your Instagram content strategy will require some creativity to stay relevant. When Instagram was still in its infancy, you could take a picture, add a filter, and post right away, but that doesn’t always work anymore. Instagram has matured,  which gives you plenty of opportunities to stand out from other businesses. Sharing different types of interactive and attention-grabbing content are a must to stand out.

An Instagram content strategy can make all the difference when it comes to your Instagram success. Having an Instagram content strategy will keep you on track, and will make sure that you’ve outlined the goals that you’re hoping to achieve. Before you create an Instagram content strategy, there are a few things to think about. Like, have you investigated Instagram thoroughly? Knowing that Instagram is a large platform with millions of active users is not enough to make your presence...

What Engagements Are Most Important to the Instagram Algorithm? When it comes to feed performance, we know the algorithm prioritizes content that receives the most engagement. But what are the most important metrics of engagements? According to Instagram, the most important engagements for feed ranking are comments, likes, reshares, and views for videos, which is really helpful to know as you plan your content and captions. How the Instagram Algorithm Works on the Explore Page Overall,...

A further understanding of your consumers, how they communicate, the experiences they’re looking to have, and where they’re located digitally is crucial.Your social media strategy will affect the chances of winning new customers, retaining current customers, future business expansion opportunities, talented employees, and better products. But don’t take a short way out. If at first, you don’t succeed, don’t give up. Stray away from being comfortable and what’s safe. Social media is a...

The major key to success in the importance of an effective social media marketing strategies is to make sure your strategy is actionable. The best strategies involve understanding your customers, how to develop content to create meaningful conversations with them, and what platforms allow conversions to flow effortlessly. And creating an actionable social media marketing strategy is exactly what the next episode is all about! Social Media - https://www.facebook.com/nrdimapilis Email -...

Did you know that 97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure what social media tools to use. Unsettling is the statistic that 63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence. Social media marketing is something that everyone is doing now. Be it an established business or a small local business. Everyone wants to jump on the bandwagon of...

What is Ephemeral Content? Ephemeral content is content that disappears after a certain amount of time. It’s basically the opposite of evergreen content. This might sound like a terrible idea. Why would you want to produce content that only engages users for 24 hours or less? The first reason is that a whole lot of people engage with ephemeral content. let’s dig a little deeper than that in this episode! Social Media - https://www.facebook.com/nrdimapilis Email -...

Goodbye likes, hello saves: Instagram saves are one of the hottest engagement metrics that brands are tracking right now (and for good reason). With Instagram testing the removal of 'likes' success metrics for Instagram feed posts are moving away from public likes in favor of the private “saves” metric instead. So if you want to grow your account, you may want to focus on getting people to save your Instagram post! If you want to reach out to me you can connect with me via: Social Media -...

5 Minutes Social Media Tips with Neil Episode 21 - Facebook News Feed Ranking Your News Feed is made up of stories from your friends, Pages you’ve chosen to follow and groups you’ve joined. Ranking is the process that facebook uses to organize all of those stories/posts so that you can see the most relevant content at the top, every time you open Facebook. If you want to reach out to me you can connect with me via:  Social Media - https://www.facebook.com/nrdimapilis    Email -...

UGC can be a huge asset to content marketers if leveraged properly. Smart marketers have recognized UGC as hot, with good reason. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising. Is there a discernible theme in the photos Twitter followers are uploading? Do they align with how your organization or brand wants to be perceived? When launching a UGC campaign, don't forget to align your audience,...

Social Media Viral Marketing - Millions of people hearing about your brand for free is a dream of every business. Before you rush to your marketing team and demand “Gawin mong viral to!” let’s dive into the phenomenon to understand how it works and how to make the success of other brands repeatable and applicable for your social media accounts. Also, together we will find out if it’s still working in 2021. Viral content is a magic video, photo, tweet, etc that instantly becomes popular on...

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. Social media moves fast. New networks emerge, others go through demographic shifts. Your business will go through periods of change as well. All of...

Why is social media marketing important? Social Media Marketing is important because: It’s the fastest way to spread the word about a new product, service, or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them It’s the new marketing – Back in the old days, marketers found...

What is social media marketing? Social media marketing is the process of building awareness about you, your products, or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers, or find more customers. The most popular social media networks today are Facebook, Twitter, Pinterest, YouTube, Instagram, and Linkedin. How can you take...

The role of a social media manager or specialist is categorized within the "Advertising, Promotions, and Marketing Manager" sector of the labor force, which is projected to grow by 10% before the year 2026 A strong social media manager should have versatile skills that span from copywriting to design, but each type of social role usually requires a primary focus or expertise. If you're a manager trying to hire your next social media maven, it's important to identify how your company needs...

As digital is in demand now more than ever, many people are forced to pivot industries and pushed to upskill and reskill how times have changed. Showcasing a social media portfolio might in some cases come off as a challenge; it's not a traditional portfolio-type-of-display like a photographer or graphic designer might have. But it's not impossible. here are the steps in making your social media marketing portfolio