When you use the Lifecycle Marketing Master Plan to evaluate your business, it reveals where the opportunities (or holes) are so you know what to do next and how to prioritize. Where to get the most impact and ROI — and fast. It’s my map, my guide, the ultimate business framework. We use this with companies in broadcast media and high-tech every day. The Lifecycle Marketing Master Plan is built on three main pillars, or phases: attract, educate + sell, and wow. When you  have solid marketing strategies and tactics deployed in each phase of the Lifecycle Marketing Master Plan, then your company will excel! Following this plan allows you to establish a unified and continuous process for guiding prospects toward a purchase and driving ongoing engagement. Holes = Opportunities As you hear the Lifecycle Marketing Master Plan, take note of where you have holes or opportunities in your company. I suggest that you literally take notes as you dig into this plan and mini-challenge. (jump in here: www.7marketingbasicsstart.com) When something resonates  with you, write in the margins of this resource! Or make a note on your phone. You’ll be using these thoughts and insights as you level up your marketing and your future success! And, in case you’re wondering, you’re not alone here. We all have holes and opportunities in our businesses. Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics, the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro Marketing & Automation: https://kokoroinc.com