Episodes
 4 ways to be everywhere your customers are... here's your 7 min of marketing inspiration: 7 Marketing Basics :) Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro Marketing & Automation:...
Published 01/23/24
Published 01/23/24
When a $1M company paid $38K ransom to get its customer data base and more back. How we can be more aware of cyber threats on the rise.   Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro Marketing...
Published 01/10/24
What to do while you're in your booth or on the stand. Tips you can use at your next trade show.   Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro Marketing & Automation: https://kokoroinc.com
Published 12/21/23
This 20-minute episode reveals how you can smartly decide the right marketing mix for you and your company. The first in Digital Studio India and Kokoro Marketing’s Excellence, this marketing series brings you guest expert Andreas Hilmer, CMO of LAWO, and Manoj Sawalani of Digital Studio India. Watch the replay here: https://kokoroinc.com/how-to-choose-the-right-marketing-mix-for-2024/ Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: ...
Published 12/07/23
How you can get leads by doing a presentation with this step-by-step process. Get my free marketing master plan - text the word BIZ to +1 530-203-5703 Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro...
Published 12/06/23
How to do a webinar – step by step. Your 7 min of marketing inspiration.  Get our templates for free: text the word EVENTS to +1 530-203-5703 Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro Marketing...
Published 11/23/23
A quick look at the marketing gold you can get from Digital Studios Marketing Wizards of M&E! Plus tactics to use for your trade show. https://mags.itp.com/DigitalStudioIndia/2023/DS_001_09_20232/#page=1 Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small...
Published 11/09/23
Top 3 ways to keep your customers thinking about YOU! Your 7 minutes of marketing inspiration... Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro Marketing & Automation: https://kokoroinc.com
Published 10/26/23
How to make short videos that get noticed! Actionable info right here from Simon Tillyer, Neil Howman, and me. 7 min of marketing inspiration just for you!! Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon:...
Published 10/10/23
7 minutes of marketing inspiration for you! 4 ways to be everywhere your customers are. Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro Marketing & Automation: https://kokoroinc.com
Published 09/27/23
Questions?  Join my free Facebook group! https://www.facebook.com/groups/7marketingbasics Avoid the SPAM Folder: Make Sure People Get Your Emails!  Email Deliverability with Cindy Z and Adrian Savage Cindy: Welcome, everybody. I’m glad you are here. And today, we are looking at two of so many ways to avoid the spam folder, and I’m here with the most excellent Adrian Savage. Hey Adrian. How are you? Adrian: Oh, I’m great. Thank you. Thank you for having me. Cindy: So glad you’re here. All...
Published 09/12/23
When you use the Lifecycle Marketing Master Plan to evaluate your business, it reveals where the opportunities (or holes) are so you know what to do next and how to prioritize. Where to get the most impact and ROI — and fast. It’s my map, my guide, the ultimate business framework. We use this with companies in broadcast media and high-tech every day. The Lifecycle Marketing Master Plan is built on three main pillars, or phases: attract, educate + sell, and wow. When you  have solid...
Published 08/29/23
Here's how you can use Keap's sales pipeline to track and follow up on your leads. Let me know what you think! I'd love to hear from you! Best price for Keap is here: http://keapnow.com/CindyZ plus, when you buy from us, you get our top 6 campaigns and 1-hour setup/training session, too! Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z:...
Published 08/15/23
Did you know that besides spam bots being an annoying waste of time, you’re actually losing up to 40% of your (real human) leads because of them? Find out why and what you can do about it with guest expert Mihir Dhandha of Spamkill https://bit.ly/stopspambots  and host Cindy Zuelsdorf of Kokoro Marketing. - How to stop spam bots from cluttering up your CRM data - Why captchas are increasingly insufficient (not to mention unwelcoming) - An under-recognized way to keep email deliverability...
Published 08/01/23
In episode 24, Cindy reveals 5 steps to SMS marketing that you can put into play right now! 1) Make sure your message is conversational 2) Make sure you give something of value 3) Make sure it's a two-way conversation 4) Give a CTA 5) Make sure you've got a system Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy...
Published 02/16/23
In episode 25, Cindy reveals a  4-step plan that will help you get more customers/clients! 1) Make a checklist 2) Offer to people you know (maybe you have a prospect list) 3) Offer to people you don't know 4) Have a follow-up plan   Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book,...
Published 02/16/23
In episode 23, Cindy reveals how to plan your next marketing campaign. Feel free to swipe our step-by-step process. (I used this twice already today!) -What are the top things people ask you when they are buying? -What are the top use cases or applications? -What are the top problems it solves? -What would someone use instead? -What are the top objections, the things that stop people from buying from you? -What is most misunderstood about your product/service? -What are competitors scared...
Published 01/10/23
In Episode 20, Cindy Z breaks down your bulletproof webinar (or online event) outline. Use these key tips to host your next webinar with ease. Also, be sure to grab your free PDF and gain even more key tips. Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics, the book, #1 in Marketing for Small...
Published 12/15/22
 In Episode 21, Cindy Z gives you the perfect marketing plan to grow your business. Take these steps to get a head start on 2023 to gain more sales conversations! Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon:...
Published 12/14/22
7-ish minutes of live marketing inspiration:) In Episode 22, Cindy Z goes over webinar planning step by step so that you can use it for yourself! Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro...
Published 12/14/22
I was honored to be part of this IBC Show Extra Bite!😎 Join now for this great talk with Cecilia Lavin of InEvent, and take some great tips for your digital marketing strategy. 
Published 09/23/22
Ready to become an expert at holding webinars? In Episode 18, Cindy Z shares the most important (but easy!) points for hosting successful online events. You can do this! Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon:...
Published 08/15/22
Are you ready to jump start your business? In Episode 17, Cindy Z recaps the steps in her #1 selling book, 7 Marketing Basics, that can give your business the sales boost it needs. Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon:...
Published 07/31/22
In Episode 16, Cindy Z talks about how you can keep customers, prospects, and team members engaged in online training. Use these tips for closing sales, managing projects, and teaching new marketing tips! Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small...
Published 07/15/22