Episodes
It's a 7 Marketing Basics Double Header! In episode 15, Cindy Z talks about the top 3 mistakes businesses make when they host webinars and how to avoid them. Then, at 7 mins 14 secs, Cindy talks about how to overcome the challenges of getting your emails into your customers' inboxes. You can watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z:...
Published 06/15/22
In episode 14, Wes Schaeffer of The Sales Whisperer shares some of the 7 Deadly Sins of Selling on Cindy Z's St. Patrick's Day Facebook Live. You can get the 78-page guide and video series of the 7 Deadly Sins for free at thesaleswhisperer.com/7sins When you buy the ebook Uncommon Results for 99¢ on Amazon, email a pic of your receipt to Cindy Z at [email protected] and she'll give you a free phone consult on sales and marketing. Connect with Wes Schaeffer:...
Published 04/15/22
In Episode 13, Cindy Z talks with her long-time friend Lindsey Ardmore of Star Tower Systems about growing her marketing automation agency, Kokoro Marketing; working in male-dominated industries; and what inspired her to create the 7 Marketing Basics. Lindsey Ardmore is an automation wizard and business strategist dedicated to the growth of female coaches and consultants. Cindy and Lindsey collaborated on the book Uncommon Results: Secrets & Strategies of High Performance...
Published 03/31/22
In Episode 12, Cindy Z shares her secret recipe for helping a company that wanted to promote their event. You can watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook:  https://bit.ly/7-Marketing-Basics-FB Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro Marketing & Automation:...
Published 03/15/22
In Episode 11, Cindy Z talks about the three tips she always uses when going live on Facebook or another social media platform. Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com Kokoro Marketing & Automation: https://kokoroinc.com
Published 02/15/22
In Episode 10, Cindy Z and her co-authors of The Female Entrepreneurs Playbook, Patricia Wooster, Tamra Andress, and Patty Rogers, talk with Bonnie D. Graham on the Voice America podcast, Technology Revolution: The Future of Now. Listen to and follow Voice America's The Future of Now podcast:  https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now Get your copy of The Female Entrepreneur's Playbook on Amazon:...
Published 01/17/22
In Episode 9, Sages Among Us host Keith Porter talks to Cindy Z about her early years in Wisconsin, growing up with parents who worked in the broadcast industry, her career in technology, and what led her to write the 7 Marketing Basics. KVMR FM 89.5's Sages Among Us podcast: https://www.kvmr.org/podcasts/cindy-zuelsdorf-author-and-principal-kokoro-marketing/ Get Cindy Z's free Marketing Masterplan by texting BIZ to 1-530-203-5703. Get in touch with Cindy Z:...
Published 01/03/22
In Episode 8, Bill Kenney of MeetROI.com talks to Cindy Z on the Belly2Belly podcast. Bill and Cindy are both trade show veterans, so they discuss how the 7 Marketing Basics can help companies make the most of their trade show appearances. Connect with Bill Kenney: https://www.linkedin.com/in/bkenney/ Get Cindy Z's free Marketing Masterplan by texting BELLY to 1-530-203-5703. Get in touch with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf Join the 7 Marketing Basics group on...
Published 11/30/21
In Episode 7, Sanjay B. Dalal of oGoing interviews Cindy Z about her book and online learning course, 7 Marketing Basics, on oGoing's weekly Business of Marketing Fireside Chat. Cindy gives real-world examples of how the 7 Marketing Basics are used by companies to engage their prospects and close sales. Later in the episode, Cindy takes questions from the audience. oGoing: https://www.ogoing.com Get Cindy Z's free Marketing Masterplan by texting OGOING to 1-530-203-5703. In this episode,...
Published 11/15/21
In Episode 6, Cindy Z sits down with KitPlus TV to talk about how she developed the 7 Marketing Basics. KitPlus TV's YouTube channel: https://www.youtube.com/c/KITPLUSfromTVBAY Get Cindy Z's free Marketing Masterplan by texting BIZ to 1-530-203-5703. In this episode, you'll find out more about: How to work less hard and sell moreStreamline the buying steps for your customers so it's easier for them to buyHow online webinars and trainings can keep you in touch with customersHow to make...
Published 10/28/21
In Episode 5, Cindy Z joined her co-authors Patricia Wooster, Lindsey Ardmore, and Tamra Andress on the Voice America podcast, Technology Revolution: The Future of Now. Host Bonnie D. Graham discussed their new book, The Female Entrepreneur's Playbook, with the panel. Listen to and follow Voice America's The Future of Now podcast:  https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now Get your copy of The Female Entrepreneur's Playbook on Amazon:...
Published 10/13/21
In Episode 4, Cindy Z is interviewed by Melinda Emerson, the SmallBizLady, on her podcast, SmallBizChat. Connect with Melinda Emerson: https://www.linkedin.com/in/melindaemerson Listen to and follow Melinda's podcast, SmallBizChat: https://succeedasyourownboss.com/sbcpodcast Get Cindy Z's free Marketing Masterplan by texting BIZ to 1-530-203-5703. Listen to this episode to learn: The top marketing tips in Cindy Z's book, 7 Marketing BasicsWhy you should use marketing automationBest social...
Published 09/29/21
In Episode 3, Cindy Z hosted a training session and shared behind-the-scenes tips for using online events to connect with customers, provide value, and help prospects take the next step in the buying process. Watch video of this event: https://kokoroinc.com/live-training-hosting-webinars-online-events/ Get the free bonus Tech Essentials PDF that shows you how to hold a webinar like a total pro! https://kokoroinc.com/webinar-tech-essentials-pdf-sign-up/ Listen to this episode to learn:  How...
Published 08/03/21
Thinking about doing in-person trade shows again? Cindy Z talks to Jefferson Davis about getting ROI out of each show you attend. You'll discover: Shows and events 2.0… are we going smaller, different?Should we do the same ol' same ol'... or change it up for the future?What makes trade shows successful?Are we still going to spend 1/3+ of our marketing budget on shows?Should we measure things differently?And don't miss: The number one thing you can do to ensure you get ROI out of your show!Get...
Published 07/27/21
How do you know if sales prospects are receiving your emails? Cindy Z and email deliverability expert Adrian Savage talk about the top ways to keep your emails out of the SPAM folder. This episode has so much useful info that you'll want to listen to it more than once! Check out the FREE book offer from Cindy Z at the beginning of the ep... Follow Cindy Z on Facebook: https://www.facebook.com/therealcindyzuelsdorf Follow Adrian Savage on Facebook: https://www.facebook.com/adrian.savage Join...
Published 07/19/21