At some point, every D2C brand will go through a massive shift in their business. Sometimes it's due to the market, sometimes due to the economy, etc. Smart brands will use those shifts to accelerate their growth. In this episode we chat with Dan Barnes, co-founder of Phone Soap. Since inception, they have encountered 3 massive shifts in their business and each time have capitalized on those shifts to grow their business. We discuss each of those shifts and how they took advantage of the opportunities they saw.