In this episode, host Greg welcomes Goni Goder, VP of Marketing for North America at Keter, a lifestyle products company. The episode focuses on content marketing strategies and how Goni's team creates impactful, brand-centric content across various digital platforms. Greg discusses the importance of content in driving growth through channels like SEO, email, and paid advertising, emphasizing the need for content that is both relevant and unique to the brand. Goni shares her journey from a...

In this episode of the "7 Figures and Beyond" podcast, Greg speaks with Jean-Marx, a seasoned digital marketer and former senior director of marketing at Land's End. He is currently on the lookout for new opportunities, highlighting his extensive experience in the industry. The conversation begins with a discussion on the importance of first-party data, particularly focusing on effective strategies for email capture as a critical component of digital marketing in 2024. He emphasizes the need...

In this episode, Greg speaks with Garrett and Sarah, founders of Duncan and Stone, a company specializing in memory books and journals. They discuss their accidental journey into entrepreneurship, sparked by a need for non-cheesy memory-keeping solutions. They started with baby books designed during a playdate and expanded their product line to cater to different life stages and needs. Their business began with personal connections and expanded through strategic product development and clear...

In this episode of the Seven Figures and Beyond podcast, Greg welcomes Matthew Holman, an entrepreneur heavily involved in the e-commerce and subscription marketing sectors. Matthew is the founder of Subscription Prescription, helping direct-to-consumer (D2C) brands excel in subscription models, and Commerce Catalyst, a community for e-commerce professionals in Utah. Through various live and virtual events, Matthew aims to alleviate the isolation often felt by e-commerce founders by fostering...

In episode 19 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes Jimmy Kim, the founder of Sendlane, an e-commerce tool designed to enhance email marketing capabilities. Jimmy discusses the origins of Sendlane, explaining that it began not as a business venture but as a practical solution for him and his co-founders. Despite initially having co-founders, Jimmy now identifies himself as the singular founder of the business, having bought out his partners in 2021. Jimmy delves into...

In episode 18 of the "7 Figures and Beyond" podcast, host Greg talks with Michael Epstein of Postpilot, a company specializing in innovative direct mail marketing. Greg introduces Michael by highlighting Postpilot's dominance in direct mail, made possible by their unique technology that enables brands to capture more revenue, reactivate old customers, and scale effectively. Michael shares his extensive background in e-commerce, dating back 25 years, and discusses how he and his partner Drew...

In Episode 17 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes listeners with a cheerful acknowledgment of the arrival of spring. He then introduces the episode's guest, Harry Tripp, from Sperry, a company renowned for its boat shoes. Shuey expresses enthusiasm for the upcoming discussion centered on developing and optimizing a full funnel paid media strategy, a topic not frequently covered on the podcast. He emphasizes the importance of understanding full funnel approaches in...

In this episode, Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that specializes in modern house dresses, also humorously referred to as the modern-day muumuu. Greg praises the brand's uniqueness and suitability for Mother's Day gifts. Alex shares her journey of starting Nesting Olive after struggling to find comfortable and beautiful clothing post-pregnancy. With a background in social work and no business experience, she embarked on creating her brand with a modest...

In this episode, host Greg introduces the topic of sales channel conflict, a common issue for brands selling through multiple online and offline channels, such as Amazon, TikTok, Etsy, and physical retailers like Costco. This complexity can obscure marketing performance, customer acquisition costs, and sales attribution due to the intricate and messy nature of customer journeys. Greg shares a fictional yet realistic customer journey to illustrate how varied and complex the path to purchase...

In this episode, we introduce the topic of customer experience as a pivotal strategy for enhancing a brand's value to its customers. The dialogue begins with a recognition of the direct correlation between positive customer experiences and increased customer lifetime value. Greg emphasizes that improving customer experience is conceptually simple but challenging in execution, highlighting its significance for brands in 2024. The discussion then delves into the intricacies of customer...

In this episode, host Greg Shuey and guest Peter Tomassi delve into the realm of e-commerce SEO, emphasizing its significance amidst skepticism from brands focused heavily on paid platforms. Shuey counters the common misconception of SEO as ineffective by sharing his personal success in scaling a brand to seven figures through SEO and content, advocating for SEO as a powerful yet misunderstood digital marketing strategy. The discussion highlights the transformative impact of SEO, particularly...

In this episode, host Greg Shuey and guest Matson Tolman, CEO of Evolve Commerce, delve into the intricacies of selling on Amazon in 2024. The discussion covers emerging challenges for sellers, including the use of artificial intelligence (AI) in enhancing sales strategies, navigating increasing competition, and managing rising costs on the platform. Stolman shares his journey into the Amazon marketplace, starting from a side hustle in product sourcing from China to establishing Evolve...

In this episode we discuss the topic of TikTok shops and their rising popularity in e-commerce was discussed with Josh and Jenna from Graceful by Design. Greg opened the episode by highlighting the discussion on influencer marketing from the previous episode and how it connects to the current topic. Josh and Jenna shared their journey from starting on Amazon to pivoting to TikTok shops, emphasizing the success they've found on the platform. They introduced their business, which focuses on...

In this episode of "7 Figures and Beyond," host Greg Shuey introduces the podcast as a vital resource for D2C brand owners and marketers looking to scale their e-commerce businesses. The episode kicks off with an important announcement by Greg regarding the latest Google Core algorithm update, which heavily impacts websites producing AI content. He warns listeners about the severe measures Google has taken against such content, advising them to familiarize themselves with the update to avoid...

In episode 9 of the "7 Figures and Beyond" podcast, host Greg Shuey introduces a conversation centered around a unique yet critical aspect of business operations for e-commerce brands: capturing unclaimed shipping refunds from FedEx and UPS. He highlights the importance of this topic by noting that many businesses might be missing out on substantial savings each month. This episode features guest Ross Brenner from Profit Trust, who elucidates the concept of unclaimed shipping refunds. Brenner...

Unlock the secrets to scaling e-commerce brands as we team up with Laurel, our VP of Services, deep dive into the strategies that truly move the needle. Imagine fishing in the most abundant waters where your prized customers swim; we'll guide you through the digital seas to discover these lucrative 'ponds'. By leveraging post-purchase surveys and pinpointing where your audience hangs out online, you'll be ready to cast your net wider than the usual hubs like Meta—and that's just for...

At some point, every D2C brand will go through a massive shift in their business. Sometimes it's due to the market, sometimes due to the economy, etc. Smart brands will use those shifts to accelerate their growth. In this episode we chat with Dan Barnes, co-founder of Phone Soap. Since inception, they have encountered 3 massive shifts in their business and each time have capitalized on those shifts to grow their business. We discuss each of those shifts and how they took advantage of the...

We all know that customer data collection and analysis is the very best way to build customer journeys and build marketing strategy, but how do you take your collection to the next level and evolve your insights as time goes on? In this episode, we discuss just that and get some fantastic insights from Steven Bell from KnoCommerce

Qualitative data is some of the best data you can collect from your potential and current customers. This is data that is gathered from surveys, interviews, focus groups, and other observations and is not represented by numbers. This data will help you understand your customer journey, their purchasing habits, their issues and problems, and the emotional drivers that lead them to purchase.

Ecommerce product pages are typically the last touch point a user will engage with before purchasing from your brand. They are trying to gather the last little bit of information to determine if they trust you, if the product is worth the cost, and if it's a quality solution to their problem. Join us today to learn from industry expert, Chris Dayley, on what makes a great product page, what mistakes brands make on their product pages, and why your product pages should be different AND...

Ecommerce brands spend millions of dollars per year trying to target, engage, and convert customers. A lot of money is wasted on bad offers, creative, copy, and landing pages because they truly don't know their audience. In this episode, Laurel Teuscher, VP @ Stryde discusses the importance of customer research and data mining to understand better how to market to your audience throughout their unique buyer journey.

Ecommerce is evolving at a rapid pace. What will 2024 hold for brand owners and marketers as they try to navigate ways to drive new customer acquisition for their brands.

In this episode, our host, Greg Shuey discusses the momentum ecommerce brands gained in Q4 of 2023 and some interesting dynamics that we are up against in 2024. Those dynamics include: It’s an election year. Typically, the economy is better during an election year. Take advantage of that.Inflation and interest rates are holding steady. You should be doubling down right now to take advantage when they start to come down.Consumer confidence is on the rise. Don’t feel down and discouraged, the...