In this episode, host Greg welcomes Goni Goder, VP of Marketing for North America at Keter, a lifestyle products company. The episode focuses on content marketing strategies and how Goni's team creates impactful, brand-centric content across various digital platforms. Greg discusses the importance of content in driving growth through channels like SEO, email, and paid advertising, emphasizing the need for content that is both relevant and unique to the brand.Goni shares her journey from a str...