In this episode, our host, Greg Shuey discusses the momentum ecommerce brands gained in Q4 of 2023 and some interesting dynamics that we are up against in 2024. Those dynamics include: It’s an election year. Typically, the economy is better during an election year. Take advantage of that.Inflation and interest rates are holding steady. You should be doubling down right now to take advantage when they start to come down.Consumer confidence is on the rise. Don’t feel down and discouraged, the numbers are telling us that there is light at the end of the tunnel.AI gets better and better every day. How are you using it to build and grow your brand?Customers are expecting brands to personalize their experience. How are you doing this for your customers right now?Social commerce is on fire right now and will continue to grow. Get in early with Tiktok shops and Pinterest to capitalize on this.Consumers will spend more money with brands that care about the environment. What are you doing to be a sustainable, ethical brand and how are you communicating that?Mobile shopping is expected to grow this year. Is your site developed for mobile first? Or it is just responsive to any device?