Kirsten interviews JoJo Struebing, an entrepreneur with a rich background in creating and managing brick-and-mortar businesses. The discussion explores things you should consider for starting a traditional business model, including location selection, market research, funding options, and creating a unique customer experience. JoJo shares her journey from corporate sales to owning and franchising a float therapy studio, emphasizing the importance of thorough planning and flexibility. Real-life lessons and expert insights make this episode a masterclass for aspiring brick-and-mortar business owners.   What we discuss with Jojo + JoJo's Entrepreneurial Journey + Challenges and Insights of Brick and Mortar Businesses + Importance of Location and Market Research + Balancing Specificity and Flexibility in Business + Financial Considerations for Brick and Mortar + Key Factors for Success and Failure + Adapting to Industry Changes + Making Your Business Profitable + Owner vs. Operator: Finding the Balance + Leveraging Physical Space for Community Engagement + Competition: Friend or Foe? + Lessons from Rapid Expansion + The Importance of Systems and Processes + Starting Fresh: Building a Business from Scratch + Passion vs. Opportunity: Finding the Right Business   Resources from this Episode: JoJo's Franchise Business: Altered States Wellness   Thank you JoJo! We'd like to give a shout-out to today's sponsor, JoJo Struebing and her company Altered States Wellness. To connect with JoJo on LinkedIn click here.   Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with JoJo, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].   To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.