Ever wrestled with the fact that people often make horrible security decisions even though their employers have security awareness programs in place? It's often because we assume that being aware of something should naturally result in better behavior. Well... that's not the case. This episode takes a deep dive into the knowledge-intention-behavior gap where we are confronted with three realities of security awareness. And those realities lead us to the realization that we need to focus on behavior. Guests for this episode are all leaders in the fields of Behavioral Science. They are, BJ Fogg, Ph.D., author of Tiny Habits: the Small Changes that Change Everything, Matt Wallaert, author of Start at the End: How to Build Products That Create Change, and Alexandra Alhadeff, co-author of Deep Thought: A Cybersecurity Story. Guests: BJ Fogg, Ph.D.. -- Behavior Scientist & Innovator at Stanford University. (Personal website) Author of Tiny Habits: The Small Changes That Change Everything. (Amazon link) Matt Wallaert -- Head of Behavioral Science at frog (a Capgemini company). Author of Start at the End: How to Build Products That Create Change (Amazon link) Alexandra Alhadeff -- Behavioral Scientist & Product Manager at The Fabulous. (Personal website) Notes & Resources: BJ Fogg testimony to the 2006 US Federal Trade Commission about the dangers of persuasive technology. Fogg Behavior Model About Nudge Theory Multiple examples of Nudging Great catalog of Dark Patterns Ideas42 cybersecurity-related behavioral science research. Deep Thought: A Cybersecurity Story, by Ideas42. Recommended Books (Amazon affiliate links): Tiny Habits: The Small Changes That Change Everything, by BJ Fogg, Ph.D. Start at the End: How to Build Products That Create Change, by Matt Wallaert Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard Thaler and Cass Sunstein Inside the Nudge Unit: How Small Changes Can Make a Big Difference, by David Halpern Evil by Design: Interaction Design to Lead Us into Temptation by Chris Nodder Thinking, Fast and Slow by Daniel Kahneman. Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors by Perry Carpenter. Music and Sound Effects by Blue Dot Sessions & Storyblocks. Artwork by Chris Machowski.