“We don't own their time or attention. So how can we genuinely get people engaged?” This is Greg Arthur’s mindset around learning experiences, and he’s created a process that solves the issue. In this episode, he joins us to talk through the first part - how we build a foundation by understanding problems, stakeholders, context and more. Timestamps 0:00 Intro to Greg 2:41 The fundamentals for solving problems 9:04 Mapping stakeholders and problems 17:52 The metrics that matter to people and the business 22:47 Finding your sub problems 26:03 Advice for small L&D teams 31:49 Where you can find Greg How to connect Find Greg on LinkedIn: https://www.linkedin.com/in/greg-arthur-flpi-736b288/  Find Gary on LinkedIn: https://www.linkedin.com/in/gary-stringer-copywriter/  Learn more about HowNow: gethownow.com Learn more about Two Circles: https://www.twocirclesstudio.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/gethownow/message