Starting a company from scratch isn't easy. Doing it multiple times seems downright impossible. Eric Ryan is one of those serial entrepreneurs. Most known as the co-founder of Method soaps, he's also the founder of Olly vitamins, Welly first aid kits, Cast jewelry, and he has more ventures planned.  I sat down with Eric to ask him about his creative process. What follows is a conversation about serial creativity and why reinvention is the key to repeating creative success. This...is A Bit of Optimism. To learn more about Eric and his work, check out: methodproducts.com       See omnystudio.com/listener for privacy information.