One of the biggest supply chain concerns right now is materials costs. While most stakeholders would like to see costs go down, everyone would at least like some clarity on what prices might be like - especially for cotton, which plays a key role in the apparel supply chain. While nobody has that proverbial crystal ball that can see the future, there are people who have the kind of first hand market knowledge that helps them to make more accurate predictions. Today we are joined by Dr. O.A. Cleveland,   professor emeritus, Agricultural Economics at Mississippi State University in the United States. Dr. Cleveland has over 50 years of experience in commodities as an analyst, professor and advisor and consultant to some of the world’s biggest cotton organizations. His achievements are far too many to list here.  However, if you are looking to get a sharp view of what’s happening with cotton prices - and more importantly - what pricing could look like going forward, there’s no better person to ask than Dr. Cleveland. In this podcast he will be giving a realistic look at: - The outlook for world cotton consumption - Where we can expect current cotton to trend - Trends for 2025 cotton prices USEFUL LINKS: Dr. O.A. Cleveland:  https://www.cottongrower.com/author/dr-o-a-cleveland/ Asianet Consultants:  https://asianetconsultants.com How to become a Podcast Guest (course): https://seat.fm/podcastcourse Sirva SoundbitesExplores the latest trends and topics on global talent mobility and the future of work.Listen on: Apple Podcasts   Spotify Visit A Seat at The Table's website at https://seat.fm