with @jeffiel @davidu @smc90 The rise of developers -- as buyers, as influencers, as a creative class -- is a direct result of "software eating the world", since every company is a tech company (whether they know it or not). Developers are therefore the key to solving business problems and to thriving not just surviving, argues Jeff Lawson, CEO of Twilio, in his new book, Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century. Lawson shares hard-earned lessons learned, mindsets, and tactics -- from "build vs. buy" to "build vs. die", to the art and science ("mitosis") of small teams -- for leaders and companies of all sizes and kinds.