Episodes
This is the last ever episode of AADA. Today I explain what's next, and how to find it.
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Scribbled Shownotes
Why this is the last ever episode
What’s next
Upper Limit Beliefs (The Big Leap book)
I’m not just a designer
The reason for a new name and new domain
Different audience
Different people will listen to it
I want to talk about more stuff, but not delete this podcast
Introducing GET DOING THINGS
Mindset
Marketing
Design
How all 3...
Published 09/14/17
Batching your social media is a great tactic...but you have to be careful.
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Automating and batching your social media can be a useful way to save lots of time
Mostly, I recommend it
The problem comes when it’s too automated
Has to still seem relevant
Not repeat itself: Rise of people using Meet Edgar to repeat content
It means you see people’s Twitter timelines and they just say the same things over and over
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Published 09/13/17
I'm going to be negative today and tell you why you shouldn't start a podcast.
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Back in #227 I spoke about starting a podcast
Today, this is 7 reasons NOT to start a podcast
I’m going to be negative
7 Reasons
LOTS of people do podcasts. Rather too many do: it’s a crowded market
People still don’t get podcasting
If you’re not a natural speaker, it might harm you
It isn’t the easiest way to build an audience - it takes...
Published 09/12/17
Yes, The Faceless Man is from Game of Thrones and it's nice to include it in my podcast title.
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Lots of companies get content marketing wrong
They get marketing wrong too
They try to market their business
And they try to get people to engage with their business
The problem is: PEOPLE ENGAGE WITH PEOPLE
Look at Apple: Steve Jobs, Jony Ive, Tim Cook
Why do they put spokespeople out for a massive company?
Because people...
Published 09/11/17
Yes you're making a podcast or a blog. But WHY are you doing it and what do you want to achieve?
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I listened to a great episode of Cliff Ravencraft’s podcast the other day where he spoke about making a podcast
He said a lot of people that come to him have got it the wrong way around
They made a podcast, but didn’t do it for a reason
There was nothing for a listener to then jump off to afterwards
This is fine for for-fun...
Published 09/10/17
I believe in self-development, and today I explain why.
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The Miracle Morning by Hal Elrod
You're can only become as good as your level of self development
If you're not self aware or capable of being a leader you can't be a leader
If you're not capable of taking on the attitudes of successful people you can't be successful
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Published 09/09/17
What is it that successful people do differently that you can do too?
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I read a lot of books about successful people
Both traditional success and weirder success
The common denominator between them all is a persistence in their attitude
They'll work longer and harder than everybody else
And they'll carry on when everybody else has quit
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Published 09/08/17
I explain why evergreen content is important for your marketing.
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Content that you can use for years that doesn't go out of date
Focused on long standing topics
Doesn't focus on technologies
Focused on mindset or something else
Important to make sure your articles aren't too topical
But topical can also be good at the same time
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Published 09/07/17
I've been wanting to talk about this for a while: what would I do differently if I started again if I knew what I know now?
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The easy answer - nothing
The real answer
100 Fans Article
I'd would've created a product
I would've created a useful blog and kept it up to date
I would have paid more attention to the importance of marketing straight away
I would have read a book a week
I would have started with a niche agency...
Published 09/06/17
I share how I used to feel about marketing, and how many people still feel about marketing.
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The British attitude to advertising and marketing
Promoting yourself is important
Most people want to see you doing well
The people that don't don't matter
Marketing is the only way to differentiate yourself in the marketplace
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Published 09/05/17
It's a title that's a bit clickbaity today, but it's true. Let me explain.
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It's taken me a lot of years to realise this.
Before I took marketing seriously
After I took marketing seriously
Your level of marketing dictates your quality of clients
No marketing: anybody
Some marketing: some people you want
Lots of marketing done properly: pick and choose the ones you want to work with
Marketing is more important than your...
Published 09/04/17
I do a lot of stuff. Because I do a lot of stuff people always ask me "How do you find the time?".
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Lots of people ask me this question.
I usually just answer "I just do", or shrug my shoulders
Today I decided to try and get to the bottom of it a bit more.
Passion
Having a plan and a vision
Enjoying what a do
Being the kind of person that wants to be the hardest worker in the room all the time
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Published 09/04/17
I've thought about this for years, and today I share why I think Amazon's website is ugly.
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Amazon made $136 billion last year
But they have a terrible website
It’s liquid, not responsive
It looks old fashioned
It’s getting better, but really slowly
But why is it ugly?
Fear of change
Function over form
People are used to it
They make a lot of money...
They try stuff in the US first usually then roll out to UK
Most...
Published 09/03/17
Design inspiration isn't about copying other people, no matter what other designers do.
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Design inspiration doesn't mean finding similar stuff and copying it
Design inspiration means getting into the mood of a piece, looking st similar things to what you'd like to achieve
Think about what you want to achieve first and come up with idea first
Don't rush to looking for inspiration
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Published 09/02/17
Why should you start a podcast? Well, let me tell you.
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I heard this and wanted to offer my own thoughts. http://podcastanswerman.com/508/
Intimacy
People can consume your content and do other stuff
You become an influencer in your listener's minds
They're actually pretty easy to do, like using Anchor
You become part of your listeners routine
Networking - "go check out my thing"
It's a way to reach a large amount of...
Published 09/01/17
I get a bit serious today, and talk about why I think the creative industry needs a governing body.
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No standardisation
No barrier to entry
No expectation of professionalism
No way of a new employee knowing what to expect
No way for a client to know what to expect
It makes us look like a bunch of con artists
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Published 08/31/17
I'm talking about a topic I touch upon a lot: how to become a better designer.
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Read
Listen
Read
Do a LOT of design work
Don’t just do work in work time, and don’t just do it for clients
Do work that you hate
The tools are the least important thing
The ideas are the most important
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Published 08/30/17
I talk about Quora, and share a recent case study where I managed to achieve 1000 views a day for 1 piece of content.
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Today I’m rounding off my content series to talk about Quora
What is Quora?
Let’s talk about some real life stats of Quora
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Published 08/29/17
I talk about a thing a lot of people don't think about: how to design your content.
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Designing your content isn’t something many people think about
They think of content as writing, or blogs, or audio files.
The design of your content is probably more important than your actual content
If it’s boring, people won’t consume
If it’s too long, people won’t consume
If it doesn’t work or looks rubbish, people won’t consume...
Published 08/28/17
I talk about an interesting idea today: the idea that you might be able to sell your content.
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If your content is really special, or super helpful, you might be able to sell it
There’s lots of ways to do that:
Guest blog for other websites/publications
Setup a subscription website
Sell access to articles or research
Do you know things that others don’t know?
OR, do you know things that SOME people don’t know and...
Published 08/25/17
I'm not talking about sleazy tactics. I mean: why should you be giving away all your content for free?
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I don’t like talking about making money on the internet, because it feels dirty to say it
Some people will get the wrong impression, and think I’m talking about dodgy methods
But that’s not what I’m talking about today
I’m talking about creating content
I’ve spoken about this this week a lot, as it’s what I’m focusing...
Published 08/24/17
Today I bang the content drum (again), and try to inspire you to write some.
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Everybody has got an interest, a hobby or a passion. Sometimes they cross over and you get paid for them.
Whatever your hobby is, they’ll be a website for it.
If there’s not a website for it, you could create it.
When you start producing content, people start to know you for that content.
Creating regular content keeps you active in people’s...
Published 08/22/17
I don't think designers should have a style.
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Scribbled Shownotes
The tweet I mention in this episode:
https://twitter.com/CD_and_Co/status/895396505342705664
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Published 08/22/17
I'm talking about creativity, and exactly what it means.
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Creativity is the act of creating something
It's not a superpower or something that special people have
Anything is creative
Playing guitar, doodling, making stuff
It's all creative
Often designers are called "a creative"
But we don't have the monopoly on the term.
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Published 08/20/17