Zarak and Erik are joined by Nir Eyal, the bestselling author of “Hooked: How to Build Habit-Forming Products.” He has taught business and design at Stanford, founded two technology companies, and helps teams design more engaging products. Nir discusses the themes and inspiration behind his latest book “Indistractable: How to Control Your Attention and Choose Your Life,” including why we struggle with distraction, the overuse of technology, and tips for overcoming those issues.