Longtime friend of Adlandia and reporter behind Axios’ Media Trends weekly newsletter, Sara Fischer stops by to talk all the things we should be watching as 2022.  Sara takes us through the growing interest and investment in local media, further consolidation of media x tech, innovation in audio, and keeping your edge in a competitive content marketplace. If you want to know where to focus your attention, Adlandia - this one’s for you. See omnystudio.com/listener for privacy information.

Lara Vandenberg, CEO & Founder of Publicist.co (and sister product Operator) comes by Adlandia to talk about how she’s building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she’s digitizing the typically analog networking process through a premium level marketplace, connecting clients and experts, and how building this end-to-end solution is so critical to getting more expert...

Jarrod Dicker, the former Commercial VP of Washington Post and CEO of Po.et, is back on Adlandia in his new role as General Partner at TCG (The Chernin Group).   Jarrod talks through the fundamentals of Web3, if and where brands should be hopping in, who on the client-side should be leading the charge, and his thoughts on legacy media co-existing with on-chain up-and-comers.      We also jam on why early content marketing signaled the current state of advertising and marketing, and the...

Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of...

Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor taught that going super specific is the greatest way to be universally relevant. She also walks us through how marketers can better tune into and...

Alex Lieberman (Executive Chairman) and Austin Rief (CEO) of Morning Brew drop by Adlandia to talk about their newsletter’s college campus start and future roadmap to serve their 3MM+ subscribers. Hear how they are finding product market fit, building and scaling niche audiences, and creating horizontal extensions for IP franchises including commerce ideas and curriculum services for the next generation of business leaders. Ted Lasso x Morning Brew collaboration anyone? Plus, our partners...

On this episode we're catching up with Peloton's SVP of Global Marketing and Communications, Dara Tresder, to talk all things Peloton - from brand access to programming to influence and beyond. Dara gives us insight into Peloton's data-driven "you said, we did" approach to supporting members as well as a look into the brand's communications framework. Plus, the power of community and Dara's thoughts on creative effectiveness and brand authenticity. See you on the leaderboard, Adlandia!  ...

In his podcast debut, Steve Wilson, a staple name in podcasting, stops by Adlandia to talk about where podcasts are going next, creating scripted fiction in audio, the opportunities that exist for brands in the space, and why he is excited about his new role as Chief Strategy Officer at podcast studio, QCODE.  Plus Alexa and Laura talk about innovation in the podcast industry and where we could see new audio experiences emerge.  Learn more about your ad-choices at...

This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media formats and evaluating agency partners beyond their work by considering the practices and actions they uphold against their beliefs. Learn more...

Adlandia, we continue to highlight independent agencies and founders. In this episode you’ll meet Rakia Reynolds, Executive Officer & Founder of multimedia strategic communications agency. Skai Blue Media focuses on supporting people, product, and places and is working with some of the biggest brands and talent in the industry. Rakia shares her thoughts on moving from the Year of Words to the Year(s) of the Works and what intentionality with language looks and sounds like. She gives us...

This week kicks off a few new upcoming episodes spotlighting Founders and CEOs of independent agencies in the marketing/comms world.  First up, the formidable Jolie Hunt, Founder and CEO of Hunt & Gather. Hunt & Gather is a marketing and communications agency with a special ability to connect influential people and brands through all sorts of experiences - from analog to digital. Jolie shares how she started building relationships both in life and her career, including how selling...

We have a packed show ADLANDIA!  First up, Stephanie Nadie Olson, Founder and CEO of We Are Rosie and AdAge's 2020 Creativity Awards Visionary/Founder of the Year, joins us on the mic. A success story still in the making, Stephanie imagined an inclusive marketing/advertising industry, and in just over 2.5 years built We Are Rosie - a flexible, diverse remote workforce with over 6.5k Rosies. Stephanie takes us through her diverse family background which inspired the creation of We Are Rosie,...

Get out your notebooks, Adlandia. Bob Pittman, Chairman and CEO of iHeartMedia, joins us for a masterclass in marketing, sharing anecdotes and examples of how he's built hit brand after hit brand from MTV to AOL to Six Flags and more. Bob breaks down his thoughts on the balance of "Math & Magic" (also the name of his own podcast), placing bets, creative generation, frequency caps, and the future of subscriptions. He also defines audio, unpacks the power of radio, and reminds us that...

With creative agencies buying up data shops and data shops buying up creative agencies, the advertising/marketing industry is in a constant struggle over gut vs. science.  And while we all continue to debate the answer, Kern Schireson (Chairman & CEO) and Ross Martin (President and CXO) created Known to put creative, strategy and data science on the same playing field. Join us as Kern and Ross talk about why Known’s approach is a world away from the legacy model of tacking on...

It’s here! November 3, 2020. Election Day. On today's episode we catch up with Christian Tom, Head of Digital Partnerships for Biden for President, to learn about his experience on the campaign. Christian shares examples and insights about creating minimum viable products (MVPs), the balance of data versus gut, how the campaign leveraged digital partnerships (Cameo, TikTok, Animal Crossing) to reach consumers where they are, and more. Plus, we spend time with Kristin Mitchell, Founder...

Lisa Sherman, President and CEO of the Ad Council, drops by to share best practices on how to lead during a crisis. Lisa talks through how the Ad Council prioritizes speed over perfection in getting out public safety messaging during the early days of the COVID-19 crisis, and how the organization pivoted to open-source briefs to bring ideas to life quickly. We learn more about the history of the Ad Council, how the ad community can get involved, and more on Lisa's career journey to leading...

Adlandia returns on it’s new home on the iHeartPodcast Network with special guest Malcolm Gladwell.  Laura and Alexa are back on the mic to share their plans for the future of the show including new feature segments & partnerships. Plus an interview with Malcolm Gladwell, New York Times bestselling author, co-founder of Pushkin Industries, and podcast host of Revisionist History and Broken Record, on what makes great storytelling and even better ads. Malcolm shares some of his favorite...

We'd rate this one 5 stars: on this episode we're sitting down with the authentic, creative, and hysterical founders of The Infatuation, Chris Stang and Andrew Steinthal, for a masterclass on entrepreneurship. We learn what it takes to build a business like theirs, how they decided to become co-founders, and what growth looks like while staying true to your mission and values. The duo shares why they're becoming known in the ad industry more for the things they won't do, what it means to have...

Who better to kick off 2019 than Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, and 2x guest on Adlandia. Rachel calls in to talk about what’s driving MikMak’s incredible growth (up 350%!) with clients including Bose, L'Oreal, P&G, T-Mobile, Under Armour, Unilever and more. Rachel explains how to stop forfeiting your customer to 3rd-party retailers (it may not be worth trying to beat ‘em, so join ‘em, just smarter), shortening the path to purchase, and how DTC and...

We’re talking all things content marketing on our last episode of 2018 with Citia Founder & CEO, Linda Holliday.  Linda talks with us about the paradigm shift from advertising to content, the (invisible) role technology should play for marketers, pursuing a new infrastructure and designing for entirely new spaces. Hear why she thinks B2B advertisers tell big stories in small pieces well, why marketers should always be publishing, and what brands we think did content marketing best in...

The CUT, Grub Street,  Intelligencer, Vulture, The Strategist and the list goes on - New York Media, one of the few privately owned media companies, has created a network of largely digital brands, all starting with the beloved and mainstay legacy publication, New York Magazine. Pam Wasserstein, CEO of New York Media, stops by to talk about how brand perspective guides business decisions. We discuss the impact of leveraging the New York lens as a differentiator, launching a subscription model...

Happy Thanksgiving, ADLANDIA! We're back with a Q4 serving of the latest ad industry headlines with Axios media reporter, Sara Fischer. There's much to talk about: the latest planning and buying decisions around scaled digital platforms like Facebook, automated advertising on traditional platforms, new ways to test creative, the collapse of the linear funnel and what to consider when investing budgets in 2019. Sara emphasizes the need for platforms to go digital, and what traditional channels...

Deirdre Latour, former GE Chief Communications Officer, reputation consultant and host of podcast FlackU!, visits us to talk about brand and executive communications in 2018. On this episode we talk about the relationship between corporate communications and marketing, and how that manifests in culture. Deirdre shares insights on why brands should avoid packaging the message and focus on authenticity. We discuss the balance of gut and data with a focus on courage, and what skills are required...

On this episode we're talking PR and communications with Kimry Blackwelder, Sr. Director of Global PR and Social at Cole Haan. We discuss the importance of integrating comms and marketing from the beginning, or concept phase, of ideas and planning, and it’s impact on our obsession with generating earned value. We learn how the PR industry has evolved, the one rule that must be followed, the impact of (micro)influencers and what skills are required to be effective today (hustle is key!). Plus,...