Introduction to the Federal Trade Commission (FTC)
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Description
Overview of the FTC: history, mission, and authorityUnderstanding the role of the FTC in regulating marketing and advertising practicesImportance of FTC compliance for businesses and marketers
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Overview of key FTC regulations and guidelines relevant to marketing and advertisingDetailed examination of the FTC Act and its implications for businessesUnderstanding the FTC's Endorsement Guides and Dot Com Disclosures
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