Overview of key FTC regulations and guidelines relevant to marketing and advertisingDetailed examination of the FTC Act and its implications for businessesUnderstanding the FTC's Endorsement Guides and Dot Com Disclosures

Overview of the FTC: history, mission, and authorityUnderstanding the role of the FTC in regulating marketing and advertising practicesImportance of FTC compliance for businesses and marketers

Scott Desgrosseilliers, CEO of Wicked Reports and Justin Brenner deep dive into how to retain clients using full funnel marketing attribution.