Brace yourself for an exhilarating deep-dive into the labyrinth of semiconductor technology and yield management in this fascinating episode with John O'Donnell and Carl Moore from yieldHUB.  John has a degree in Microelectronics from UCC (University College Cork) and spent more than 17 years at a leading semiconductor company before starting yieldHUB (formerly MFG Vision). Fast forward to today and he's running a company with a platform that's used by over a thousand of product users around the world. yieldHUB exists to help semiconductor customers maximize their yield. John loves what he does and enjoys traveling the world to meet new prospects and customers.  Carl is a semiconductor and yield management expert with a career spanning 40+ years. During his dynamic career, Carl’s held technical management positions across product and test engineering, assembly, manufacturing, and design at established semiconductor companies. Carl is passionate about data analytics and has a reputation for building strong customer relationships. In this episode we'll pry open the Pandora's box of big data and data analytics in the semiconductor industry, unravelling yieldHUB's distinctive strategies in propelling yield improvements. We'll underscore the crucial role of real-time data analysis and collaboration, and how these components are reshaping the landscape of yield management. Data is the lifeblood of the semiconductor industry, yet managing new data sources and formats is a colossal task. With our guests, we'll explore how yieldHUB's platform streamlines data integration, and how artificial intelligence (AI) and machine learning are shaking up production testing. We'll also discuss the merger of human expertise and AI to achieve optimal results and the global scalability of data analytics through cloud-based solutions. You’ll be awestruck by the sheer potential and power of these technologies.  John and Carl will share their insights about the unique features of yieldHUB, including its ability to facilitate specific product threads and its innovative audio feature. We'll end the conversation by looking at the future of yield and data analytics, offering valuable advice for the industry's next steps. Plus, we'll explore the integration of data from various sources through API, discussing the impact on sustainability and innovation in the industry. Get ready to be inundated with a wealth of insights into the realm of semiconductor yield management. Thanks for tuning in to "Advantest Talks Semi"! If you enjoyed this episode, we'd love to hear from you! Please take a moment to leave a rating on Apple Podcast. Your feedback helps us improve and reach new listeners. Don't forget to subscribe and share with your friends. We appreciate your support!