Episode Notes A/B testing sparks some spicy debate among marketers. Is it the secret sauce or a weak sauce waste of time? In this ep, we've got quite the cage match lined up for you! In one corner we've got Bogdan, the head of marketing at Daypart.ai and He's got a "visceral reaction" against...

Episode Notes In this episode, we delve into the contentious topic within digital marketing - bid caps versus cost caps, focusing primarily on Meta. Whether in the context of conversion optimization, distinct channel strategies, or understanding the importance of marginal cost control, the debate...