The world has moved beyond the term 'influencer'. It's 'Creator' now. Folks on the internet have been creating content for themselves, for brands; and creating opportunities as well. It's the age of the creator economy. Helping them scale is Manish Pandey- a content strategist, a wildlife photographer, and a consultant to multiple organizations. In this episode of Advertising Is Dead, Varun and Manish talk about the rise of the Creator Economy, how brands are leveraging on the same, his journey until now, and how the backend of creators is his laboratory where he has been successfully experimenting with the likes of Ranveer Allahabadia, Prajakta Koli, Bhuvan Bam, etc. He also shares insights and learnings with us as to how can one optimize content and resources, and combine them with one's strengths, and the gaps in the market. Tune in for all this and more. You can reach out to Manish on Instagram | LinkedIn | Twitter Check out his book: Booming Digital Stars Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube channel You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.