In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music manager's life. It's not all concerts and recordings but really a lot lot more. He also takes us through the life of a musician in the day and age of social media, brand integrations, experiential marketing initiatives, and the want for good original music. Further, he shares examples of how listener affinity is a huge factor giving us the Coke Studio example, and how NFTs are a big thing. You can find Aayushman on Instagram | Twitter | LinkedIn Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube channel You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.