In this episode of Advertising Is Dead, Varun is joined by Arjun Vaidya, Founder, Dr. Vaidya's. He talks to us about building Dr. Vaidya's, trial and error with various strategies and approaches and in the process understanding the consumer, taking Ayurveda to urban Indians and beyond, and building for Bharat. Further, he deep dives into experimenting with D2C, how brands can leverage this piece of marketing to their advantage, and his experiences so far. You can connect with Arjun on LinkedIn | Instagram Check out Dr Vaidya's at their Website. Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube channel The show is available across platforms: Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.