Gone are the days when content creation was a fun pastime. It is a full-time job and takes a village to make things happen. In this episode, Varun Duggirala is joined by Shephali Bhatt, Senior Assistant Editor, Live Mint; to discuss the booming industry of content creation & how it impacts us. Shephali's expertise lies in Tech, Pop Culture, Internet Culture, Media & Entertainment. With vast knowledge in these fields, she brings forward a critical & sociological lens to how the content industry has changed the general lifestyle of people. She talks about not just influencers, but people from various professions such as journalism & medicine adapting to the ways of the internet. You can connect with Shephali via her Linktree. Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.