Have you ever felt that you want to wear something trendy yet comfortable? And observed how Athleisure has caught on in the recent time? In this episode of Advertising is dead, our host Varun talks to BlissClub’s founder Minu Margaret and discusses her journey of building a community-centric brand. Being a young entrepreneur, she also talks about the challenges & strategies that she applies with respect to her business & content. All in all, BlissClub as a brand is all about Women & their needs in the spheres of ffunction, fashion & fitness. Find Minu on Instagram & Twitter Find BlissClub on Twitter | Instagram | Website Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.