In this episode of Advertising Is Dead, Varun talks to Azaan Feroz Sait- Founder & Chief Happiness Officer, The Hub, Bengaluru. They discuss the creator economy and how an offline space adds to an online activity's reach and connection. He takes us through his journey of being a young graduate with enthusiasm and ideas leading to the establishment of The Hub, becoming an agency that is creator-friendly and offers a space to work, connect, and host; learnings from the pandemic, and how content is as much about relevance and impact as it is about aesthetics and appeal. Check out The Hub Bengaluru on their website. Connect with Azaan on Instagram | LinkedIn | Twitter Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.