In this episode of Advertising Is Dead, Karthik Srinivasan joins Varun Duggirala to discuss the communications space. Firstly they discuss newspaper ads especially how languages and regional ads are treated, further segueing into Amazon & Flipkart's massive sales days. One core part of this episode is that of Personal Branding- Karthik trains top executives in the same and has some great insights into it. And lastly, they touch upon some new age terms in the comms space and end with a little chat about D2C in India. You can follow Karthik Srinivasan on Twitter | LinkedIn | Instagram Do visit his blog 'Beast of Traal'. Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.