This episode of Advertising Is Dead is a crossover with Think Fast and we have Varun Duggirala joined by Suchita Salwan, Co-Founder of LBB. They talk about founding companies, the journey and the story behind the business, scaling strategies, finding investors, and the role once it gets acquired. They also discuss Meta's new ad strategy which places businesses at an advantage, the recently concluded festive sales, Liquid Death's profits, and Cred enabling UPI payments to its users, among other things. You can follow Suchita Salwan on Twitter at https://twitter.com/suchitasalwan and on Instagram at https://instagram.com/suchitasalwan You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.