The pandemic has pushed many sectors that were predominately marketed through physical experiences to scale up digital connections. One of the segments that has seen this evolution the most is the automotive sectors. On this episode, Varun is joined by Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit at Tata Motors to discuss the phygital model in the automotive sectors and how it has evolved the consumer brand relationship. Vivek also tells how he looks at the the future of phygital experience evolving. Follow Vivek Srivatsa on Twitter: https://twitter.com/vivekvivi?lang=en Follow Vivek Srivatsa on LinkedIn: https://www.linkedin.com/in/vivek-srivatsa-25b49b4 Tata Motors on LinkedIn: https://www.linkedin.com/company/tata-motors Tata Motors on Instagram: https://www.instagram.com/tatamotorsgroup/?hl=en Tata Motors on Twitter: https://twitter.com/TataMotors?s=20 Tata Motors on Facebook: https://www.facebook.com/TataMotorsGroup/ Tata Motors on YouTube: https://www.youtube.com/channel/UCGk_EOyEtbl-XdbVHRPwnfQ Sign onto Varun's new newsletter at: https://varunduggi.com/ Talk to Varun Duggirala on Twitter and Instagram: @varunduggi You can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313 You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.