One aspect of the content ecosystem that doesn't get spoken of enough is how technology has enabled every publisher to monetize and measure their audience. With technology at the centre this evolution has been facilitated by partners who have helped in the frameworks of commerce and ad techs in their systems. One such company has been Voiro. On this episode, Varun is joined by Kavita Shenoy, Founder and CEO of Voiro to discuss how a company like Voiro have helped publishers connect their dots with digital ecosystem. Follow Kavita Shenoy on Instagram - https://www.instagram.com/kavita.shenoy/?hl=en Follow Kavita Shenoy on Twitter - https://twitter.com/kshenoy?lang=en  Follow Kavita Shenoy on Facebook - https://www.facebook.com/kavita.shenoy  Follow Kavita Shenoy on LinkedIn - https://www.linkedin.com/in/kavita-shenoy-3565485/ Follow Voiro on Facebook - https://m.facebook.com/Voiro-477333439081785/ Follow Voiro on Twitter - https://twitter.com/voirotech?lang=en Follow Voiro on LinkedIn - https://www.linkedin.com/company/voiro/?originalSubdomain=in Sign onto Varun's new newsletter at: https://varunduggi.com/ Talk to Varun Duggirala on Twitter and Instagram: @varunduggi You can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313 You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.