With marketers and advertisers shifting their focus to social media, brands are embracing new opportunities to connect with potential customers online. Social selling, a way of communicating with prospects via social media, has shown popularity with clients and consumers over recent years. This podcast episode gives you a listen at how social selling can serve your specific brand in the financial industry through the lens of expert Amy Sitnick.  Amy is currently Director of Social Media at Franklin Square, an alternative asset management company located in Philadelphia, PA. She is an experienced marketing professional who thrives on relationship-building. You can check out her work on LinkedIn.