Flackable founder Brian Hart is joined by account coordinator Binh Nguyen to share insight on why financial advisors should executing their own PR efforts. To learn more, email Flackable or visit the company’s website. Follow Flackable on Twitter and LinkedIn! Check out this episode!

Mark Mersman, CMO of USA Financial, joins Flackable founder Brian Hart to discuss how financial advisors can leverage third-party credibility and integrate PR success into their greater marketing efforts. To hear more from Mark, you can connect with him via LinkedIn, or visit the USA Financial website.  For more information on leveraging third-party credibility, visit the Flackable website. Check out this episode!   

Flackable founder Brian Hart is joined by account coordinator Binh Nguyen to share important tips on further developing your public speaking skills. To learn more, email Flackable or visit the company’s website. Follow Flackable on Twitter and LinkedIn.

Flackable founder, Brian Hart, is joined by Account Executive Kelly Holcombe to discuss the importance of local SEO as well as simple strategies that can be implemented to improve local SEO standings.  To learn more, email Flackable or visit the company's website. Follow Flackable on Twitter and LinkedIn.   

Flackable Account Executive Kaitlyn Smith joins our host, Brian Hart, to discuss the process of getting published online. The two discuss how to identify the right publications, tips for writing and submitting your article and more.   To learn more, email Flackable or visit the company’s website. Follow Flackable on Twitter and LinkedIn.

In an industry clouded with marketers who serve up fluff with no metrics, how can clients determine what the right strategy is for their brand? Jake Hoffberg, CEO and Founder of Direct Response Marketing Consultants Inc., joins Brian Hart to discuss direct response marketing and the importance of integrated marketing and sales tactics. To hear more from Jake, you can connect with him via LinkedIn.

Flackable Senior Account Executive Alexa Miller joins our host, Brian Hart, to discuss the importance of incorporating marketing into your company culture. The two tackle how to have your team members, at every level, involved in your branding and engagement. To learn more, email Flackable or visit the company’s website. Follow Flackable on Twitter and LinkedIn.

In an age where social media and digital presence influences people’s perception, controlling your online image is more important than ever.   Flackable founder, Brian Hart, is joined by Account Executive Kelly Holcombe to discuss the importance of taking a proactive approach when it comes to how financial advisors and firms present themselves online.   To learn more, email Flackable or visit the company’s website. Follow Flackable on Twitter and LinkedIn.

  In an industry flooded with competition, how can a financial services firm ensure that it’s effectively communicating with its target demographic, whether that be prospective new clients or prospective potential recruits?   Antonia Burchman, business development manager at Miracle Mile Advisors, joins Brian Hart to discuss how public relations efforts can be used to lure clients and top talent to any growing firm.   To hear more from Antonia, you can connect with her via email or...

In the evolving digital age, the importance of establishing an online presence is more critical than ever. Jim Thornton joins Brian Hart to discuss how financial services firms can enhance digital marketing, drive website traffic and execute local SEO through incorporating key elements into their digital strategy.   Jim is an inbound marketing specialist at Inbound Found, a Philadelphia-based boutique digital marketing agency. Follow Jim on Twitter: @JimThornton.

Branding is more than just a logo or an advertisement – it’s a promise, it’s what you want to be known for and it’s what you can offer or provide that’s unique from any other experience.  Karen Clarke, vice president of strategic marketing and communications at Temple University, discusses with Brian Hart the importance of branding and how financial advisors can build an impactful brand that resonates with and engages audiences. To hear more from Karen, you can connect with her via email or...

Financial advisors can often find themselves struggling with effectively and efficiently building out their lead management systems. Across the board -- whether it's a big institution or a one-person independent practice -- money is left on the table due to poor sales processes, data management and business development. Chris Sweat, founder of consulting agency StemFlow Solutions, joins Brian Hart to discuss how integrating technology into advisor practices can help remedy this issue. ...

Targeting a niche community doesn’t mean you have to miss out on opportunities with other demographics. However, a niche approach can call for a different marketing strategy than a standard practice. Brittney Castro discusses how advisors can effectively engage and develop a relationship with their ideal client.   Castro is the founder and CEO of Financially Wise Women, an LA-based financial planning firm for women.

Brian Hart hosts Krishna Pendyala, founder of The ChoiceLadder Institute, to discuss how the judgment of a financial advisor can impact client relationships. Building trust with clients and prospective clients is key when it comes to finance – they have to feel that they can trust an advisor with their financial security. In this episode, Krishna elaborates on the factors that can impact an advisor’s judgment and ultimately the client relationship.

With marketers and advertisers shifting their focus to social media, brands are embracing new opportunities to connect with potential customers online. Social selling, a way of communicating with prospects via social media, has shown popularity with clients and consumers over recent years. This podcast episode gives you a listen at how social selling can serve your specific brand in the financial industry through the lens of expert Amy Sitnick.  Amy is currently Director of Social Media at...

Customer Relationship Management systems offer a way for brands to connect with customers using different channels. Utilizing CRM will help expand your customer-base to assist with retention and growth.  Our podcast guest, Brad Cummins, is an independent life insurance agent and founder of Local Life Agents, one of the nation's leading independent insurance agencies. Brad jump-started Fat Agents, a CRM program that approaches customer relations in an effective way for agents and advisors.  ...

The tragic and recent events in Orlando have left the world in a state of mourning -- this mass shooting being the deadliest in U.S. history. Brands and companies are faced with the challenge of reacting to such a tragedy.  This podcast gives you insight from President & Founder of Flackable, Brian Hart, and Marketing Associate, Binh Nguyen, as they explore the nuances of responding to tragedy in a way that is both appropriate and supportive.

A great way to utilize technology to get to your clients is through generating content online for them, specifically through blogging. Advisors can look at blogging as an opportunity to create an informal introduction for themselves. Using blogging as an outlet can strengthen your relationship with clients and even draw in new clients. This podcast gives you the inside scoop on blogging through the lens of an expert, Alyssa Oursler.  Freelance writer Alyssa was previously featured on USA...

Preparing for a media interview, particularly for advisors with little to no experience in engaging the press, can be a stressful situation. In a connected world where one soundbite can impact your bottom line, it's important to go into these opportunities prepared and confident. To explore this topic, I called upon Sarah Attman, founder of Sarah Rose Public Relations. A former reporter for Us Weekly, Sarah now helps brands across many industries get their message out through media...