Preparing for a media interview, particularly for advisors with little to no experience in engaging the press, can be a stressful situation. In a connected world where one soundbite can impact your bottom line, it's important to go into these opportunities prepared and confident. To explore this topic, I called upon Sarah Attman, founder of Sarah Rose Public Relations. A former reporter for Us Weekly, Sarah now helps brands across many industries get their message out through media relations, influencer marketing, creative consulting and digital marketing. In 2015 she was recognized by Adweek and her peers as one of the PR industry's 30 under 30. Listen to her tips and advice on preparing for a media interview.