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Katie Cash and Judy Sparks
AEC Marketing for Principals
AEC Marketing for Principals is brought to you by Judy Sparks and Katie Cash of Smartegies LLC. Katie and Judy are expert marketers in the AEC industry and built environment. They guide AEC Principals toward building stronger brands, implementing effective communications, and developing winning strategies and proposals.Over the course of this series, you'll hear smart advice, practical strategies, new marketing techniques, and diverse guests with a range of specialties and experience. The goal is to help you do more than just survive in today’s aggressive environment: you’ll be able to...
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Ratings & Reviews
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4.5 stars from 14 ratings
Amazing advice!
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“These ladies and their guests defiantly understand the challenges AEC firm owners face daily!”
The boss12837463028474 via Apple Podcasts ·
United States of America ·
12/05/22
Gold. Solid gold.
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“This is the kind of stuff YOU need to listen to if you want to increase your business.”
Therealdgraham via Apple Podcasts ·
United States of America ·
08/03/19
Recent Episodes
Katie sits down with Associate Principal and Regional Practice Leader, Brad Ewing, AIA, NCARB, LEED AP, from NELSON Worldwide. Brad talks about one of the unexpected skills that architects need to master–sales. He emphasizes the importance of being adaptable and flexible for career progression in...
Published 02/26/24
Published 02/26/24
Do you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM, from Century Fire, about branding and M&A in the AEC sector.
Tiffany discusses the nuances of acquiring smaller firms, focusing on the need to balance respect for the acquired company's...
Published 02/23/24
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