The PR industry is rapidly evolving. With a dramatically changed media landscape, new technologies, the importance of data, and a blurring of the marketing disciplines, it’s hard to know where to focus to build your agency. Introducing the Agencies of the Future podcast, where the PR Council invites agency leaders to discuss ways to “future-proof” the business.
President & CEO of Double Forte Lee Caraher shares how simplicity and transparency have built love and loyalty for her agency amongst clients and employees alike. The agency is built to solve business problems through communications and they make sure every assignment stays true to that....
Published 07/13/21
In this episode, Kathy Bloomgarden, CEO of RuderFinn, shares her passion for serving clients and the constant learning that entails. Staunchly optimistic, Kathy has adopted a mantra of “What’s Next?” for the business. She keeps the entire RF team focused on learning versus languishing and has...
Published 06/29/21