Dark Social: What Is It, How Can It Be Measured and How Does It

Dark Social: What Is It, How Can It Be Measured and How Does It Work?

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Description

How buyers acquire information about products and services varies greatly, especially in the B2B market. Traditional analytics tools are becoming increasingly difficult to track web traffic and social engagement on social media platforms like TikTok as they continue to gain popularity. So what is Dark Social? How does it impact your agency's buyers' journey?

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