Video Case Studies, Writing a Business Book, and Running a Partnership Program with Ian Garlic
Description
Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable.
So how do you create video case studies that captivate prospects and accelerate deals?
In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ian shares his proven process for producing video case studies that get results. He also talks about writing a book, starting a partnership program, and much more.
Episode Insights:
๐ก Why emotional storytelling through video builds trust and shortens sales cycles
๐ก How to carve out time each week for collecting customer stories
๐ก Letting customer stories guide your overall strategy and offerings
๐ก Why leadership should always find time to review customer stories
๐ก Crafting a compelling video script focused on the clientโs journey
๐ก Following a clear story framework from problem to solution
๐ก Repurposing case study content across multiple channels
๐ก Adopting a YouTube strategy focused on becoming an educational resource vs. chasing views
๐ก Writing a book to establish yourself as a thought leader
๐ก Building a tight-knit partner program community
๐ก The importance of process documentation and constant improvement
Resources Mentioned:
๐ Ian's book "Video Testimonials That Land the Big Fish"
๐ Immersion by Dr. Paul J. Zak
๐ Snow Leopard by Category Pirates
Ian offers fantastic tips and frameworks any agency can apply to create video case studies that truly showcase value and drive sales.
Whether you're looking to refine your case study process or get started from scratch, this episode will get your video case studies converting.
๐ Donโt forget to follow and rate us on your preferred podcast platforms. Weโre also on YouTube: @ZenPilot