Is your agency prepared for the cookieless future that threatens to “tank” advertising performance? Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey. He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies expire. Paris also discussed expanding service offerings with data science capabilities; making use of new privacy-focused technologies like his AI platform pLTV; specific and actionable personal branding tips; and optimizing operations with tools like ClickUp. Tune in if you want to ensure your agency has a plan to preserve ROI as the digital advertising landscape evolves. Episode Insights: 💡 Why third party cookie loss will cause ad performance to “tank” 💡 The pressing need for agencies to focus on first-party data strategies 💡 Why agencies should start expanding into data science capabilities 💡 How Paris’ pLTV platform leverages AI to predict customer lifetime value 💡 Successfully Hop Online’s entire CRM over to ClickUp 💡 The importance of personal branding for agency leadership 💡 Hiring data scientists as a key recommendation for agencies Resources Mentioned: 📚 Paris’s agency: https://hop.online/ 📚 pLTV – Paris’ Predictive Lifetime Value platform: https://www.pltv.ai/ 📚 ClickUp as a CRM! Watch our full bonus video with Paris about this here: https://www.youtube.com/watch?v=YdgpnC63az0 If your agency is unprepared for the major privacy shifts underway, don't miss exploring Paris’ actionable insights around optimizing for the cookieless future.