We've covered a lot of ground in the podcast about SEO but what's the current state of Paid Search. Well, it has changed enormously over the last few years, as Will Francis learns from Brendan Almack, MD of Wolfgang Digital. They chat about the three main ways in which Paid Search is changing: it's moving up the funnel, the wide-ranging effects of automation (Smart Bidding), and how cost per click is increasing. Listen in and learn from the experts!  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, YouTube, Apple Podcasts, Spotify, and all other podcast platforms. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!