Host Will Francis is joined by Avocado Social founder Alison Battisby to discuss how marketers can take full advantage of the rise of shopping within social media platforms. From Instagram, Facebook and Pinterest to TikTok, consumers are becoming ever more used to shopping in these environments and they look at brands that are doing it well, how to use videos and influencers, how to work with platform guidelines, and where it's all heading.  To see some of these examples in action, you can watch Alison's webinar on Social Commerce on the DMI website.  View the episode transcript on the DMI website. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.    Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.    And if you enjoyed this episode please leave a review so others can find us!